The Three Arrows
The three arrows, running throughout all communication is like a “leit motif”. A dynamic design, it is characterized by three arrows that are a culmination of a circle. The circular form represents a continuity of thought, performance and action. The three arrows also have a legacy behind them. The arrow at the extreme left is representative of past achievements. The second arrow stands for innovating for today while the outermost arrow at the right represents strategizing for the future.
 

Group Vision:
Group to make Global Benchmark in QPCDSM and become a pioneer in technology by 2014-15

Mission:
To continually enhance stakeholder's value through global competitiveness while contributing
to society.

Our Core Values:

NK Minda Group has identified 5 core values and works towards inculcating these in its day-to-day working:




Customer Is Supreme
We understand and anticipate customer needs and exceed their expectations.
We aggressively pursue new business, determined to add value for our customers with
ingenuity, determination and a positive approach to every task, a `can-do` spirit, and
We always ask "How can we serve our customers best?"

Live Quality
We nurture quality as an attitude at MINDA.
We are quality driven and "Apply a Quality Minded Approach to everything we do".
• 
We are passionate about quality and its continuous improvement through teamwork.

Encourage Creativity & Innovation To Drive 3ps (People, Processes And Products)

We demonstrate leadership by advancing new technologies, innovative manufacturing
techniques, enhanced customer service, inspired management, and the application of best
practices throughout our organization.
• 
We aggressively pursue new business, determined to add value for our customers with
ingenuity, determination and a positive approach to every task, a `can-do` spirit, and a
restless determination to continually improve and excel.
• 
We utilize our ability to combine strength with speed in responding enthusiastically to every
new opportunity and every new challenge
We encourage and inspire learning amongst our people.

Respect For Individual

We have a strong belief that our employees are the most valued assets of our company, and
they are essential participants with a shared responsibility in fulfilling our mission.
We inspire, empower and enable people to achieve high expectations, standards and
opportunity and every new challenge
We support mutually beneficial and enduring relationships with our stakeholders.

We treat all people with dignity and courtesy

Respect For Work-Place Ethics

Work smartly with passion, integrity, conviction and commitment.
We work in team with a shared purpose and value individual ability and diversity as essential
to promote harmony and open communication. Each of us succeeds individually - when we
as a team achieve success.
We respect and adhere to company policies, systems and procedures.
We will be well informed and respect the regulations, rules, and compliance issues that apply
to our businesses around the world.

We respect the values and cultures of the communities in which we operate.

 
 
 © N K Minda Group, 2006 - 2010